At Uncinq, we believe in the saying by Charles Kettering that “A Problem Well Stated is Half Solved”. To ensure our customer’s absolute satisfaction we intend first to understand their problem, defy the challenges, and come up with a practical solution.
Our problem-solving process always starts with Design Thinking.
We find out more about the area of concern through observing, engaging and empathizing with people to understand their experiences and motivations, as well as immersing ourselves in the physical environment so we can gain a deeper personal understanding of the issues involved. This allows us to set aside our own assumptions about the world in order to gain insight into users and their needs.
This is where we will analyze our observations and synthesize them in order to define the core problems that we have identified up to this point.
With an understanding of the customer’s needs, we start to “think outside the box” to identify solutions to their problem for all the alternative ways of viewing the problem.
The team will now produce a number of inexpensive, scaled-down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. The solutions are implemented within the prototypes, and, one by one, they are investigated and either accepted, improved, and re-examined or rejected.